The candidate must have a minimum five years of experience in digital marketing to join our team.
Job description
Minimum 5 years experience designing, executing, measuring, and optimizing SEO, SEM, social media, and display advertising campaigns.
Direct experience in setting up and optimizing Google Adwords campaigns and LinkedIn campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge in website and marketing analytics.
Strong analytical skills and data-driven thinking.
Responsibilities & Duties
Develops, plans and execute all digital marketing strategy for clients.
Responsible for creating, coordinating and managing the execution of digital marketing campaign strategies including, but not limited to: SEO,SEM, social media, and display advertising campaigns.
Keep pace with SEO and SEM, audience building, social media, project management and internet marketing industry trends and development.
Works hand-in-hand in planning, designing, and executing web, SEO with the Web Optimization Manager.
Works on optimization of targeting/bidding based on results and campaign
Designs, builds, and maintains our social media presence.
Build comprehensive, integrated distribution, promotion strategies/content amplification plans that deliver on marketing objectives.
Lead creative testing and strategy, working closely with stakeholders and design teams to ensure all our campaigns have the best chance of succeeding.
Manage relationships with key vendors to understand competitor strategies, new testing opportunities, and ensuring our team is staying on the edge of innovation.
Drives targeting and customer segmentation to personalize digital campaigns.
Report on quarterly numbers for clicks, leads, converted leads, pipeline for all online advertising activity and other relevant KPIs.
Develops and executes test plans to refine messaging and drive lift.
Contributes and influences the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against business objectives and strategies.
Brainstorm new and creative growth strategies.
Job Types
Full-time, Permanent
Location of Work
Bangalore: However, due to Covid-19, this role is currently a remote ‘Work from Home’ role.
