Assistant Manager - SEO (Search Engine Optimization)
The candidate should be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Job description
Minimum 5 years of solid experience in managing SEO for the reputed B2C brands.
Minimum 3 years of in-depth experience in YouTube & Amazon SEO
Should be expert in Competition research, On-page and Off-page SEO
Solid experience in bringing high volume keywords on the first page of Google
Working experience with a digital marketing agency is preferred.
In-depth understanding of digital marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmasters, & WebTrends)
Working knowledge of HTML, CSS, WordPress and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO
Responsibilities & Duties
Ensure that the SEO strategy is implemented accordingly to drive website traffic, conversions, and revenue
Managing YouTube SEO
Develop and implement organic search campaigns, including content ideation and planning, content development in all languages, video production, content seeding and reporting
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement on-page and off-page SEO recommendations
Research and analyze competitors SEO strategy
Create detailed reports on SEO performance
Develop and implement link building strategy
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
Track, report, and analyze website analytics
Work with the team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and other teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Types
Full-time, Permanent
Location of Work
Bangalore: However, due to Covid-19, this role is currently a remote ‘Work from Home’ role.
